As a pest control services provider, you may be aware that your industry is hyper-competitive. You’ll need to invest in the latest tools and technology so you can be at par with your competitors and meet the increasing demands of your clients.
The pest control industry is expected to grow at a rate of 1.7% in Canada by 2022. It may not seem drastic at a glance but the industry grew faster than the economy overall in Canada despite the pandemic. In fact, pest control services maintained growth given the essential nature of business services.
All the thoughts of adapting and adjusting can be daunting but worry not because we will be sharing with you 4 local pest control business secrets that will help you remain competitive and continuously increase profitability.
1. Going Online? Cover the Bases
Creating a website, enlisting Search Engine Optimization (SEO) services, and applying social media marketing—if there’s a starter pack for those who want to build an online presence, these three make up this pack. Even if you are already known locally, it will still benefit you to start building a website first or get Internet hosting services.
Make sure your website has all the necessary information that your clients have to know about your service. Choose a domain name that tells customers what you provide. And since you are a pest control provider, you can include the word ‘pest control’ in your domain name, like jdmpestcontrol.ca.
Once your website is up and running, Generate traffic to your website through SEO. Through relevant keywords, word will get out about your business and can reach new prospective customers.
Last but not least is social media marketing. Social media platforms have this power and influence; the reason why advertising is good since they spend their time communicating and sharing information. You can consider this as the digital version of word-of-mouth marketing.
2. List Your Website to GMB
Listing your website in Google My Business (GMB) allows you to provide your business details such as your services and location and increase your visibility in Google Search.
Everyone is highly dependent on Google search. So, if someone searches “rat removal in Toronto“, one of the search results will include your business. The more visible your business is, the more you can attract prospective clients.
However, keep in mind that it does not guarantee that a prospect will enlist your services right away. You need to find ways to improve and make your ratings good, so you can stand out from other companies that provide the same services as you. You can ask your existing and future customers to rate your services after every completed and successful pest control service.
3. Improve Efficiency in All Aspects
Nothing beats any efficient company right from when a client contacts them down to the completion of a project. Even if you are a long-established pest control provider in your area, you can still be replaced by a newbie company that is more responsive than you.
If a customer needs wasps and bees control in Midland, they need a prompt response. Wasps and bees can be harmful to a household, which is why clients are looking for responsive services that can help them with their problem right away.
4. Never Fail to Invest in Customer Experience
All businesses that invest in giving their customers the best experiences reap their benefits in many ways, including an increase in revenue and positive client feedback and rating.
Investing in customer experience means that the customer’s convenience and best interests are all that is in your mind. To do that, you can improve your workflow, automate routine tasks, reduce waiting times, and many more.
The secrets are out of the bag. Hopefully, these will help your business flourish and increase your profitability like never before.
