If the content is king, video content rules the world.
The power of videos in the twenty-first century is difficult to overestimate, and your competitors are fully exploiting it. Video is used as a marketing technique by more than 87 percent.
Every business today faces stiff competition from its counterparts. Whether you are leading a big corporate house or a small business in town, you have to adopt the latest marketing technique to stay ahead of the competitors.
Video marketing has emerged as one of the most powerful marketing tools that deliver outstanding results. Currently, there is a spike in the popularity of on-demand videos. Gone are those days when people had to watch what they had been shown. Since various video-sharing sites like YouTube and Vimeo have billions of users, they provide a solid platform for marketers to reach the maximum audience. The contribution of video marketing to small businesses is impressive. But, probably even more impressive is YouTube’s position as the second biggest internet search engine on the planet.
Why video marketing?
Several marketing tools have been used for several years for showcasing the service or product to the audience. However, the rising popularity of on-demand videos has given a new dimension to marketing. Today, videos have become an integral part of the customers’ decision-making process, and they have the potential to transform a viewer into a loyal customer of the relevant brand.
Video contents are considered rich enough that contribute to customer engagement. It magnetizes the viewers, increases the time spent on a site, and helps to optimize the sales. Suppose a marketer produces quality video content and implements that to promote to the business. In that case, it can rightly transform the website into a dynamic interactive site that can inspire the viewers for the repeat visit.
YouTube and Vimeo also allow its users to optimize their business and reach maximum people with the video content. It just works like YouTube and poses second in terms of popularity. Apart from them, most social media platforms like Facebook, Twitter, and Instagram allow users to upload, edit, and share short videos. These now become the most powerful tool to reach a maximum audience within less time.
How to make the video efficient?
Quality videos play a crucial role in promoting businesses. Small businesses that are especially desperate to put their foot down can adopt this advertising method to meet their business objectives. However, not all the videos deliver the same result. To get the desired result from video marketing, you have to make the video efficient.
Here are some tips to make the video attractive.
1. Maintain the originality of the video
Not all promotional videos require flashy scenes or highly edited footage to attract attention. Some viewers prefer to watch genuine videos to get insights regarding the brand. Sometimes, amateur videos appear more genuine, and they will help you establish a stronger connection with the viewers.
2. Make small videos
Promotional videos meant to be shared on various social media platforms need to be short. Unlike movies, viewers don’t have much time to spend on promotional videos. If the video is lengthy, you can trim videos online and can also remove the unwanted part of the videos that may hamper the brand’s reputation. According to experts, the ideal length of the promotional video should be from 90 to 120 seconds.
3. Make the videos converse
People love being talked to. Make that more interactive when you want to make a video that can rightly impact the audience. You can make that personalized just by speaking directly with the audience and answering their questions. These videos are much more popular and effective than conventional videos.
4. Videos should be SEO friendly
Videos are not only to be uploaded on the video-sharing sites. Rather, they should be fully optimized for SEO along with accurate tags, transcripts, and descriptions. Though videos are not considered the crucial SEO tool when optimized, they can do wonders.
5. Make the first 10 seconds more interesting
The first 10 seconds of the video are crucial, and it delivers an initial impression to the viewers and inspires them to watch the video completely. So, make the 10 seconds interesting and should be sufficient to address the client’s main concerns and should spell out a solution.
6. Use captions
According to experts, 85% of videos on Facebook are watched without any sound. This percentage is also similar to other social media platforms because people don’t want to be distracted from other activities. Plus, the closed captions also help optimize the video for the audience who are incapable of hearing.
Major advantages of video marketing
Higher conversion rate
People prefer to see the videos on the website or social media channels. When they find such videos, they watch them till the end. In this way, the videos work as an influencer and transform the mere viewers into potential clients.
Get a better ranking on search engines
Major search engines like Google, Yahoo, and Bing emphasize the video content related to search terms. In this way, if your website has video, it will surely gain higher rankings in the SERP (Search Engine Result Pages). Videos are known as a powerful weapon for SEO experts. Videos contribute heavily to boosting the rank on the website.
Better ROI (Return on Investment)
Most marketing experts believe that using video as a marketing weapon can return their investment. Businesses spend a lot of money on marketing, and an increased ROI can play a huge role in decision-making. The certain return of investment attracts big to small businesses to invest in the video marketing campaign compared to the conventional marketing procedure.
Final Words
Video contents are now extensively being used to promote small businesses. Video marketing is an easy, affordable, and effective method to reach the maximum audience within a short time. So, it is ideal to invest in this outstanding marketing tool to elevate the business and achieve its objectives.
