Ever heard of a subscription store? It is the type of online store that provides boxes of convenient, personalized, and low-cost items every month, or as long as the subscription lasts. It is the best way for E-commerce stores to get their customers to become permanent and redundant to their offers.
This exact technique was used by Katia Beauchamp, who co-founded an online subscription store solely for ladies. Read till the end to find out more about her.
Who is Katia Beauchamp?
The co-founder and CEO of Birchbox, Katia has worked to bring together demand generation and demand capture. The beautician is in love with glamour and style and has forged partnerships with well-known beauty brands such as L’Oreal and LVMH. Her finance background and deal-focused skills allowed her to excel in the beauty world and she is now leading a growing and scaling an online business.
What is Birchbox?
Birchbox is an online subscription store that offers beauty boxes containing skin and hair products at a low rate of $15. It is an especially convenient store for those who do not spend much time shopping for beauty products, but at the same time want to look good. It is also beneficial to those who are fairly new to the cosmetic world. The subscription can be made monthly or annually according to your convenience.
The interface of Birchbox is simple. You take a test to let the website know about your skin and hair type and then buy a beauty box. Each box contains 6 items according to your need.
The early life, personal life, and education of Katia Beauchamp
Katia was born in Texas but moved to El Paso at a young age. She was raised by her Mexican mother while her father was in Germany.
There is not much information regarding the personal life of Katia Beauchamp, but we do know she is a mother of four children and a sibling to a younger brother. Her husband, Greg, is her longtime sweetheart and they got engaged in the same place they first met.
Katia has an M.B.A degree from Harvard business school. She graduated with a B.A. degree in International Studies and Economics from Vassar College. Before graduating from Harvard, Katia Beauchamp worked in structured finance and later moved to commercial real estate.
The achievements of Katia Beauchamp
Katia Beauchamp founded the Birchbox in 2010, before graduating from Harvard. She received the Women’s Entrepreneurship Day pioneer award in 2016. In 2020, Katia Beauchamp laid off 25% of the global workforce of Birchbox and has boosted the business till 2022.
Katia Beauchamp has a partner named Hayley Barna, who co-founded Birchbox with her in 2010. They both have been working together since and have set an example for females across the globe.
Even though Katia Beauchamp had exceptional skills and degrees from the most reputed institutes of the world, she worked with others to succeed. Even though a female, Katia Beauchamp had a net worth of US $1 Billion by 2016.