1. What is SEO?
SEO stands for Search Engine Optimization, which directly means “the best optimization for search engines.” It involves using strategies to improve your web pages to rank higher on search engines like Google or Bing. These strategies include improving keyword usage, meta tags, and backlinks, amongst other things.
2. Who manages SEO?
Search engine companies like Google and Yahoo are responsible for updating their own algorithms that regulate organic results (results without any adverts). However, Global SEO agencies offer outsourcing services that handle these updates on clients’ websites on a rotational basis, thus ensuring that rankings stay up-to-date while taking care of crucial things like total site traffic and conversions.
3. What are the benefits of SEO?
The search engine result page is where most internet traffic exists. If you manage to get a top spot on the SERPs, then your website will receive more traffic than others who are lower down. This means that your site will have more visitors, which are highly likely to lead to conversions in some form or another. Let’s not forget that digital marketing represents one of the highest ROIs in online advertising, making Global SEO an integral part of promotion efforts.
- A higher ranking generally means better positioning for your brand in terms of user experience and conversion optimization, among other things, which can lead to increased business opportunities both directly and indirectly (e.g., via joint ventures, partnerships, etc.).
- The professional service provided by experienced SEO services is a great way to increase brand awareness, which leads to increased conversions. Let’s not forget that most people interested in your brand are highly likely to be valuable prospects since they are actively looking for what you offer. This definitely increases conversion rate optimization efforts.
- The gap between organic and paid results is closing; this means that SEO strategies must always consider both organic and SEM (Search Engine Marketing) aspects simultaneously. This can help you lower overall costs by ensuring better ROI across the board.
4. What do we need to know about Global SEO?
Websites ranking high on search engine result pages generally rank higher because of the number of links pointing towards them from other websites. These links play a major role in determining your website ranking.
5. How to do SEO?
First and foremost, you need to conduct extensive keyword research and analysis to find out which keywords can potentially generate revenue for your business and the number of searches per month made by people looking for those keywords. This will give you an idea of how many visitors you can get from optimizing your pages with that keyword phrase or key phrase. You may then want to include those phrases into your metadata (meta description, title tags, etc.) as well as anchor text (text used as links on internal pages).
- After doing the above, all you need to do is come up with great content that offers value to potential visitors. This value can be in the form of solving their problems, entertaining them, or giving them a more detailed description compared to what is already available online. You can then publish this content on your site and distribute it through social media and other channels like guest posting.
- After that, you need to ensure that incoming links (backlinks) are relevant and contextual. Also, note the difference between nofollow links (where crawlers do not follow them) and dofollow links (where they do). Google will check for these factors when determining page ranking hence the importance of taking care of them at all times (there are tools like Moz’s Open Site Explorer, which can help you determine whether a link is dofollow or nofollow).
