It’s time to bring your company into the digital era. If you’re like many modern entrepreneurs, you’ve put off developing an online presence strategy because it all seems too overwhelming and complicated. But don’t worry; this guide will take you step by step through the process and teach you the seven steps to creating a successful digital strategy.

1. Establish a digital strategy

A Digital Strategy is what defines your company’s digital presence and approaches to target audiences through the internet and other technologies. A digital strategy is what makes your company’s online presence successful. Establishing a digital strategy is essential because it includes the details and goals for how you want to interact with customers through technology.

To create an effective digital strategy, you will need to strategize business objectives, have a clear understanding of the industry and keep up with the technology trends. It is also essential to hire digital strategy consulting services to help your business prioritize and implement digital initiatives that achieve desired business outcomes.

2. Create an online presence

The success of your company’s online presence depends on its digital strategy. It’s critical to develop a digital approach because it outlines the specifics and objectives for how you want to interact with customers using technology. It also contains specific instructions on identifying your products and services so that people searching for them online can quickly locate them.

Creating an online presence makes your business visible to your target audience, regardless of their location. Thus, it is essential to research a channel that will make it easy to get to your target audience. You should also ensure you prioritize your channels depending on their effectiveness and the number of audiences you can reach.

3. Develop a content marketing plan to drive traffic and engagement on social media

A content marketing plan will help achieve a successful digital marketing strategy. Social media is one of the most popular sites that you can use to share your business’ information with potential and current customers and fans. Still, without compelling content, it’s hard to expect success with social media.

A content marketing strategy has to start with a plan, which includes knowing what information you want to share on social media channels and how often you’d like to post it. Visuals are a great way to get attention on Facebook or Instagram, but Pinterest posts include written messages and links. A content marketing plan can consist of creating visuals for each social media channel and a schedule to post engaging written pieces on Twitter, Google+, or LinkedIn.

4. Understand both Macro and micro trends

Understanding macro trends can help inform strategic decisions, such as whether to pivot into a new industry. Understanding micro-trends can help you meet the individual needs of customers more effectively.

Google, for example, used macro trends to help inform its decision of whether to become a hardware company. The company’s algorithm-based search engine set it apart from many other tech firms that relied on outdated evaluation and ranking content on the internet. Google recognized this early trend, which would let the company focus on the search market.

5. Use analytics to measure progress against goals.

Using analytics to measure progress against goals will help create a successful digital strategy. The more you measure progress, the more you’ll know what’s working and what isn’t. For example, if you aim to increase your email subscribers over time, Google Analytics can provide insight into how well that’s working for you.

6. Determine your target audience

Understanding your target audience will make it easy to know the language they’ll respond to. This way, you can adjust your digital strategy and see how well it converts. It will help to determine the type of content and marketing strategies that will suit your audience.

7. Review the strategy regularly

Reviewing the strategy regularly will help you see the progress made and make changes as needed. You can also assess which investments are proving to be most and least successful. The review process also provides an opportunity for reflection on what went wrong when things didn’t go according to plan.

A successful digital strategy will help you stay ahead of the competition and increase your bottom line. So, take these seven steps to help you create a successful digital strategy.