Starting a business involves a ton of work, and a big part of that work is hiring employees. To some, this may seem like the least of their worries because there are plenty of job seekers out there, but remember that your employees are also the face of your business. This process should not be rushed, and you should aim to find the best candidates for employment.
Job search sites like Indeed (which is considered to be the best job search site) are still the most popular way that companies advertise that they’re looking for someone to fill a job position. It’s also the number one way people search for jobs. When posting your job openings on sites like this, thousands of people will be able to view it and determine whether or not it’s the right fit for them, based on the job description, salary, and benefits information you share on the listing. However, these sites tend to be oversaturated and it’s not always easy for job seekers to find what they’re looking for.
LinkedIn is another popular job search site that’s also similar to social media. As a business owner, you should definitely have a LinkedIn page for your business because this platform is a great opportunity for you to showcase your company as a great place to work, and you can easily communicate with potential employees.
Speaking of social media, traditional social media platforms are another, more innovative way to search for potential candidates for employment. While job search sites will bring you more people, that isn’t necessarily always a good thing. You want the most targeted audience for employment (just like you do for promoting your products/services), which saves you from having to search through countless applications in hopes of finding the best candidates. Following your social media platforms are your most loyal customers— customers who may also make great candidates for employment because they already love your products and your brands.
Create a group on Facebook for your most loyal customers. In this group, you can advertise special promotions to drive sales, but you can also use it as a place to advertise any job openings you may have. Your customers come from different backgrounds, so it’s likely you’ll find someone with the right talent.
To get an even more targeted audience for employment, you can try recruitment marketing practices. These practices are very similar to the techniques used to market your products to potential customers, but instead, you’ll be marketing your brand to potential employees. Also, just like there are several types of marketing strategies for your products, there are different marketing strategies for recruitment. For example, when promoting your business, you can use the PPC (pay per click) method in which you have ads placed on websites and you only pay whenever a person clicks on your ad. NAS offers programmatic recruiting to businesses, which operates in a similar way to show job ads to the people most qualified (and who are seeking a job) to work for your company.
The key to this type of marketing relies on brand building and marketing your brand. The “brand” of your business is how you want your customers to envision your company. You want your company’s name, logo, and maybe even a slogan to evoke positive emotions in your audience, making them more likely to buy from you rather than a competitor. Recruitment marketing companies can also help with brand-building if you’re struggling to define your brand. This form of managed services is one that all businesses can benefit from.
Investing the time, money, and resources it takes to find the best candidates for employment plays an important role in the success of your business. When you hire the best talent, you see less employee turnover. Also, remember to provide opportunities for growth and other benefits to your employees so that they feel like valued members of the company.