Gaining massive website traffic is a rewarding experience because you get enough recognition throughout the marketing platforms. However, how good is it that you can’t access the right demographic?
The most common issue many websites face is directing the wrong traffic. Of course, we need traffic but the ones that convert the potential clients into happy customers.
Do you know?
There are 1.88 billion websites on the internet, and 68% of their experience begins with a simple online search!
It shows how ranking and effective keywords are crucial for your website to come/stay on top.
Here are some tips to help you access the right crowd for your website,
Search Engine Marketing (SEM)
Though lines are a little blurred when defining SEM, the term explains paid marketing. Unlike SEO, you pay to advertise the website at the top of the search engine results page.
However, don’t worry about going bankrupt because you will solely be charged by the number of clicks you get from the link. Many search engine websites run SEM and offer the place only to the best/highest bidder.
Search Engine Optimization (SEO)
It is a different ballgame altogether. Along with trending keywords, you’ve got to take care of the content creation and market it to the right audience at the right time.
A creative and consistent approach is the key to staying on top of the search engine results page. Yes, SEO and SEM’s goal is to get on the first three search results so people will refer to their website first. Improve your ranking by posting quality articles on your and other blogs.
It is all the marketing measures you take outside of the website to drive traffic. It can be social media, email, affiliate, or any combination. Off-site marketing is as crucial as any onsite technique.
Email marketing is one of the most efficient means as you get an ROI of 4400% for every dollar you spend! Curate a list of potential customers’ email addresses and send them your regular newsletters. It allows them to understand your product better and also decide to purchase.
Protip: Curate your list using the email lookup tool, GetEmail.io. Its chrome extension lets you find contacts on platforms like LinkedIn and Gmail.
It is one of the trending strategies of marketing. Do you know? 92% of social media users trust an influencer’s advice over any advertisement! Depending on product type and its target audience, collaborate with influencers accordingly.
You can also choose to collaborate with other brands too. It allows both the set of audiences to expose to other brands and show interest in purchase. Influencer marketing is a great way to drive the right traffic to the website.
The above points are critical to improving your website’s traffic. However, the below can also add some weight for good,
- Affiliate marketing
- Review websites
- Automated messaging marketing
- Content marketing
The secret to finding the right marketing strategy is to figure out what technique works best for your company and the product.